Please note the end date of this advertisement has been extended by one week (from 9/07, changed to 16/07).
About us
The Western Australian Museum is a vibrant centre of inspiration, learning and enjoyment for everyone. It preserves, documents and shares collections relating to the State’s natural and cultural heritage. It collaborates with people across Western Australia to share the stories and voices of diverse communities. It works alongside national and international organisations, contributing to global research, promoting life-long learning, and developing and hosting world-class exhibitions.
About the role
The Marketing and Campaign Officer position assists with:
- Brand implementation and marketing campaign planning, implementation, and monitoring for all WA Museum brands, with strong focus on temporary exhibitions and special programs and events.
- Audience development – communicating with existing audiences and driving growth with new audiences to increase engagement across all channels.
- Working collaboratively with cross-functional teams to build campaigns and report and deliver key organisational outcomes.
About you
You are a creative thinker, problem solver, with project management skills that are second to none, driven to get the job done on time and on budget. You are a clear communicator and understand the importance of taking stakeholders on the journey to ensure they are as passionate and engaged in marketing projects as you are. You love a fast-paced work environment, collaborating with a diverse range of super-smart people who are experts in their field and getting under the skin of your audiences to create passionate brand advocates, drive engagement and conversion.
The successful applicant will be expected to:
- In conjunction with the Senior Marketing and Campaigns Coordinator, co-ordinate the WA Museum’s marketing and promotional activities to increase awareness, meet visitation and budget targets and promote the Museum’s diverse range of products, programs, exhibitions and services to a range of
- Works with the marketing, communications, social and digital teams to deliver high quality campaigns, providing advice on content planning, advertising, search and re-
- Prepare marketing plans and develops a range of promotional materials, working with internal and external contractors.
- Evaluates effectiveness of marketing campaigns against business targets and visitation
- Effectively liaises with key stakeholders to ensure key deliverables are met on time within budget.
- Assists the Senior Marketing and Campaigns Coordinator with budgeting and financial administration for the marketing department.
