Museum Victoria is seeking a dynamic Brand Manager, Adult and Tourism Audiences to develop and implement an integrated communications strategy to engage and build adult and tourism audiences across the MV network of museums and venues with a focus on bought, earned and owned media as well as marketing channels.
ABOUT MUSEUM VICTORIA:
Museum Victoria cares for the State scientific and cultural collections, providing visitor access, activities and events at five distinct venues: Melbourne Museum, Immigration Museum, Scienceworks, IMAX Cinema and world heritage listed Royal Exhibition Building. To learn more about Museum Victoria, please visit http://museumvictoria.com.au/about/
ABOUT THE POSITION:
The position is accountable for the successful development and implementation of integrated strategies that use audience research to effectively engage and build specific audiences across MV�s network of museums and venues and support overall visitation targets.
Key Selection Criteria:
- Proven experience delivering innovative and effective marketing strategies;
- Proven understanding and experience of developing audience-focused communication plans with a focus on bought, owned and earned digital media and marketing
- Proven networks, experience and extensive knowledge of the arts and culture, tourism and/or visitor attractions community
- Proven leadership skills and the ability to effectively manage and lead a team
- Proven experience in managing agency relationships, developing briefs and negotiating costs
- Strong understanding of the changing media environment and ability to make decisions on media spend and understand Return On Investment
- Strong understanding of Tourism Marketing, Audience Insights and the ability to commission new research
- The successful applicant is required to undergo a Working with Children Check and be assessed as suitable (new employees are required to meet this cost).
HOW TO APPLY?
To view the position description, search ’employment’ at www.museumvictoria.com.au; for more information about this position, please contact Alex Fisher on 03 8341 7242 or Rod MacNeil on 03 8341 7753.
To apply, please send your Covering Letter, Resume and a statement addressing each of the Key Selection Criteria by visiting http://museumvictoria.com.au/about/work-opportunities/employment/.
