AAM’s Blog on Hope for the Future & Museums

Hope for the Future and Museums: A 2024 Annual Survey of Museum-Goers Data Story, American Alliance of Museums, 24 January 2025

This visual Data Story is based on findings from the 2024 Annual Survey of Museum-Goers, a national survey of American museum visitors from AAM and Wilkening Consulting. Every year, the survey partners with individual museums to research their audiences and yield insights about their behaviors and preferences, both on an institutional and national level. Interested in joining the 2025 edition on the themes of repeat visitation, social connection, and community trust and responsibility? Sign up by February 28, 2025, for a special early bird rate.


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Visual version of the data story reproduced in text below

Visual version of the data story reproduced in text below