Te Papa lead curator Lynette Townsend with airline posters from the past, on display as part of Air New Zealand’s 75th anniversary exhibition. Source: stuff.co.nz.
Make Lemonade media release, Air NZ knocks out Gallipoli to win NZ exhibition award, “Scoop” Culture, 5 August 2016
Air New Zealand has won best exhibition at the New Zealand events awards for its hugely popular 75th year anniversary showcase, knocking out strong contenders the Auckland Food Show and the Gallipoli World War I exhibition at Te Papa.
The airline received the prestigious award at the sold-out New Zealand Association of Event Professionals (NZAEP) annual awards at the Auckland Museum events centre last night.
Judges say the Air NZ exhibition was very well planned and executed and made strong use of social media. They say it was great to see the calculated risk taken integrating new, unproven pioneering technology.
The world class exhibition created a series of signature moments for the country’s flagship airline that engaged with the public, built on awareness and created opportunities for conversion, NZAEP chief executive Vicki Watson says.
Since its opening, the Air NZ 75 Years exhibition in Te Papa and subsequently at the Auckland War Memorial Museum, has had more than 680,000 visitors through it. The daily average of 1546 visitors is the highest of any exhibition ever held at the Auckland museum.
