Leading Museums, Museum Leaders

ANMM & NMA join CAOA (Cultural Attractions

The Australian National Maritime Museum and the National Museum of Australia have joined Cultural Attractions of Australia.

Cultural Attractions of Australia welcomes two iconic museums, Cultural Attractions of Australia, February 2020

Today the Australian National Maritime Museum (ANMM) and the National Museum of Australia (NMA) have joined the ranks of Australia’s peak, industry-led cultural tourism organisation – Cultural Attractions of Australia (CAOA).

This collective of iconic Australian arts and cultural attractions launched in 2019 with the remit of presenting the best of Australia’s cultural offering to the world, creating a repository of premium, behind-the-scenes experiences to appeal to the increasingly significant cultural tourism sector. Since launch, this collective has gone from strength to strength, a trajectory that continues with today’s announcement of the addition of two of the nation’s most significant museums.

The Australian National Maritime Museum in Sydney’s Darling Harbour’s permanent and temporary exhibitions explore and represent Australia’s links to the sea, from Indigenous Australians’ deep connection to the ocean, early exploration, immigration, commerce, defence, adventure, sport, play and identity. Docked at its wharves, the ANMM has one of the largest floating historical vessel collections in the world and inside, a permanent collection of over 140,000 items.

The Australian National Maritime Museum has created three extraordinary experiences for Cultural Attractions of Australia’s binternational travel marketing channels. These experiences take visitors out onto Sydney Harbour aboard historic vesselsthrough the collection with a private guide and behind the scenes to see hidden gems and items undergoing conservation work.

Director and CEO of the Australian National Maritime Museum, Kevin Sumption PSM, said the museum was excited to join Cultural Attractions of Australia. “With the museum’s stunning Darling Harbour location, fleet of iconic vessels and comprehensive maritime collection, we are well placed to deliver unique and unforgettable experiences to international travellers,” he said.

Canberra’s architecturally stunning National Museum of Australia tells the comprehensive story of Australia from 65,000 years ago to the present day, through compelling objects, ideas, events and displays that focus on Indigenous histories and cultures, European settlement and our interaction with the environment. Situated on the shores of Lake Burley Griffin, a visit to the NMA provides a great insight into Australia’s land, nation and people.

The National Museum of Australia offers three unique experiences through Cultural Attractions of Australia’s international travel marketing channels. These offer visitors the opportunity to see the architecture and collection from every viewpoint (including bird’s-eye), as well as some monumental items and the “off-display” collection that comes with a few untold, insider’s stories.

National Museum of Australia Director, Dr Mathew Trinca says “the museum is pleased to be a member of this innovative initiative which puts the cultural sector at the heart of the visitor experience and showcases Australia’s unique culture and history. I look forward to visitors seeing the Museum’s striking angles and loops from the air and getting a bird’s eye view of our beautiful city along the way.”

Cultural Attractions of Australia Chair Jennifer Ganske added “We are delighted to welcome the Australian National Maritime Museum and National Museum of Australia as Cultural Attractions of Australia’s newest members. The calibre of these attractions, as well as their experiences, are in every way befitting of CAOA’s objective of showcasing the best of our cultural offering to the world.”
Council of Australasian Museum Directors, c/o Ms Daryl Karp, Museum of Australian Democracy at Old Parliament House PO Box 3934 Manuka, Australian Capital Territory 2603 Australia, © CAMD 2020
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