Arts AND Sport AusCo The Arts in your area

Media Release: The Arts in your area – new online resource, Senator the Hon. Mitch Fifield, 12 July 2018

The Turnbull government has today launched a new interactive web resource that provides insights into arts and culture engagement, employment and business activity across Australia.

Developed by the Australia Council for the Arts, the resource brings together region specific data from the National Arts Participation Survey and new analysis of ticketing data, providing valuable insights into audience engagement with the arts by local area.

The online resource provides information on employment across the cultural and creative industries, using data from the Australian Bureau of Statistics  (ABS). The resource provides a new tool for artists and arts organisations and is the latest addition to the Australia Council’s growing body of evidence about arts and culture available on the Arts Nation online research hub.

How the resource can be used:

  • Users can see audience engagement with arts and sport by area. This shows that most audiences engage in both, which debunks the myth of a divide between the two. This is particularly true in Australia’s sporting heartland of Melbourne, where people are much more likely than the national average to have bought tickets for both arts and sports events. In regional Australia, many people are strongly engaged with both the arts and sport and are prepared to travel to experience them in person.
  • Arts planners can investigate the willingness of audiences to travel outside of their region or state for arts and cultural events. The resource shows that in addition to participating in local creative experiences, audiences across the country are buying tickets to events away from their local area. This highlights the keen appetite for arts and culture in all corners of our nation.

The tool is intuitive and easy to use and enables users to map arts activity against a range of social and demographic indicators published by the ABS.

For more information visit Arts Nation on the Australia Council website.