Leading Museums, Museum Leaders

AusCo’s Connecting the Country – arts key

Source: Australia Council for the Arts.

Arts and creativity can revitalise regional tourism and support local economies, Australia Council for the Arts, February 2020

Today we release our latest research report, Domestic Arts Tourism: Connecting the country. The report finds that arts tourists are high value tourists: they travel further, stay longer and spend more than domestic tourists overall.

“This research reveals Australians’ willingness to travel for the arts and how arts and creativity are significant tourism drivers.”

“It provides insights into the vital role that arts and culture can play in rebuilding and recovery through supporting local economies and strengthening regional communities.” – Executive Director of Strategic Development and Advocacy, Dr Wendy Were.

Read the full reporthttps://www.australiacouncil.gov.au/research/domestic-arts-tourism-connecting-the-country/

Together with our previous report International Arts Tourism: Connecting cultures, this research highlights the significance of arts and creativity for Australia’s tourism strategies and broader economy.

More insights:

  • Domestic travellers to destinations in regional Australia are most likely to engage with the arts during their trips.
  • In 2018, the average length of stay for an arts overnight trip was five nights compared to the average of three and a half nights spent away from home on any overnight trip.
  • The average amount spent on an overnight arts trip was $1,068, nearly $400 more than the overall average overnight spend of $685.
  • Capital cities receive the highest volume of domestic arts tourists and are the key tourism regions for performing arts – predominantly Sydney, Melbourne and Brisbane.
  • Regional destinations including Capital Country (NSW), Southern Queensland Country (QLD), Bendigo Loddon (VIC) and Australia’s South West (WA) are among the top arts tourism destinations.
  • First Nations arts tourism is on the rise, reflecting Australians’ strong and growing interest in engaging with First Nations arts and culture.

If you would like to hear more about this research from our team join us for a live webinar on Tuesday 25 February. To register your interest, please email comms@australiacouncil.gov.au.

If you would like images or content to include in your newsletters to share this research don’t hesitate to contact us at comms@australiacouncil.gov.au.

See also:

Council of Australasian Museum Directors, c/o Ms Daryl Karp, Museum of Australian Democracy at Old Parliament House PO Box 3934 Manuka, Australian Capital Territory 2603 Australia, © CAMD 2020
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