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AusCo Digital Culture Strategy 2021-24

Digital Culture Strategy, Australia Council for the Arts, July 2021

The Digital Culture Strategy sets out our vision for a digitally enabled and thriving arts and cultural industry. It provides an overarching framework to guide our approach and priorities for digital development.

Our objective is to increase digital engagement with arts and creativity, leading to greater community connection and wellbeing. To achieve this, we also aim to build capability and resilience across the arts and cultural industries.

By 2024:

  • First Nations arts and cultural experiences are amplified through digital mediums.
  • Audiences can easily discover and access Australian arts and culture online.
  • Australian creative practitioners embrace digital and emerging technologies to develop their practice.
  • Digital environments support sustainable creative careers and business models.
  • Australian creative practitioners are digitally confident and proficient.
  • Digital environments are accessible, inclusive and safe for all practitioners and audiences.

This strategy has been informed by in-depth research including focused consultation with the sector, leading practitioners and technologists.

Download the PDF or accessible RTF version of the strategy.

Experience the strategy

Take a wander through the key pillars and priorities of the strategy. This accessible and immersive digital platform embodies theory in practice to experiment with emerging digital tools.

Experience the strategy


Digital Culture Program

The Digital Culture Program aims to digitally enable artists and cultural organisations. The program will develop practice, share knowledge and invest in innovation. This four-year program includes:

  • A dedicated First Nations digital program.
  • Focused digital literacy and skills development initiatives.
  • Research, resources and knowledge sharing.
  • A framework for accelerating innovation and investment in digital projects.

The program is designed to address a diversity of industry needs and support the opportunities that ‘digital’ presents.

The COVID-19 pandemic has reminded us of the strength and resilience of the arts and cultural industries. It has also highlighted the urgent need for relevant digital skills, strategies and mindsets to deliver new creative work and build sustainable careers, nationally and internationally.

We are working with a range of partners to develop and deliver the program to ensure it is informed, integrated and responsive.

We will be announcing new programs and opportunities regularly over the next twelve months.