Austrade Seeks to Market Museum Services

CAMD has been approached by Austrade about the involvement of members in an Australian Cultural Venues export initiative linked to the rise of cultural precincts and venues across North Asia and India.

Export Opportunities

Austrade has identified potential export opportunities for Australian creative industries, education and training service providers – tied to the rise of cultural precincts and venues throughout Asia.  It notes in particular that various governments and private organisations throughout Hong Kong, China, South Korea, Taiwan and India are investing in new and refurbished cultural venues, including:  major art galleries, museums, performing arts centres, digital media centres and other significant cultural venues. One example is the West Kowloon Cultural Precinct – the 40-hectare site on Hong Kong’s harbour-front incorporating 17 new cultural venues – currently being developed by the Hong Kong government.

Services sought

Austrade is aware that Australia’s cultural institutions have export capability, capacity and expertise across a range of creative industry, education and training services, such as:

  • architectural design;
  • arts and cultural training;
  • venue management and corporate services;
  • curatorial and programming services;
  • conservation and preservation;
  • heritage and tourism;
  • facilities management and technical services;
  • marketing, education and audience development; and
  • exhibition and event management (to name a few).

Next steps

In order to fully showcase Australian cultural capability – from the design of a venue to visitor services – Austrade will be developing marketing collateral and industry capability statements for distribution across Asia.

In February 2013 Austrade will call for formal expressions of interest from museums and other Australian cultural venues and related service providers in a range of areas.  The information will be included in both a database and Austrade marketing material which is designed for key influencers, such as Government representatives, private developers and industry decision-makers in the North Asia and Indian region.

Organisations and companies will need to demonstrate a range of capabilities in order to be included in the export initiative, including but not limited to:

  • a strong track-record in the field;
  • a commitment to long-term engagement in Asia; and
  • an ability to take up an export opportunity should it arise.

Full registration details and eligibility requirements will be outlined in the expressions of interest.  It is anticipated that eligible companies will then receive information from Austrade on potential export opportunities relating to the development of cultural precincts and venues across Asia.

For further information, please contact:

Joseph Alessi
Team Leader & Trade Adviser, Creative Industries
Australian Trade Commission
+61 2 9392 2040
[email protected]