Leading Museums, Museum Leaders

AWMM visitor transformation to be revealed

Media Release: Stage 1 of Visitor Transformation revealed, Auckland War Memorial Museum, 22 November 2020

Since 2014, Tāmaki Paenga Hira Auckland War Memorial Museum has been working on a series of visitor transformation projects to ensure the Museum is a place fit for an evolving city and its people. The end of the six-year journey is in sight, and by its conclusion in 2021, 35% of the museum floor will have been transformed.

On Thursday 3 December, after being closed for approximately 18 months, Auckland Museum will reopen its South Atrium entrance to reveal the most significant changes to the Museum in more than a decade. It reopens with new spaces, experiences, artworks, food and retail offers, in addition to international special exhibition Brickman Awesome: Epic LEGO® Creations.

“The experience is truly transformative for our visitor” says Dr David Gaimster, Chief Executive of Auckland War Memorial Museum. “The development is the result of years of careful planning to respond to a growing Auckland and the needs of our visitors. The reality was that at peak periods, the Museum was operating at capacity and struggling to accommodate our growing visitor numbers.”

“For the first time, Auckland Museum has two compelling and distinctive entry experiences, one acknowledging our rich history and global heritage, and the other celebrating our place in the culture and cultures of 21st century Auckland and Aotearoa,” explains Dr Gaimster.

“What felt very much like the back door of a public building now provides a visually stunning museum arrival, entry and orientation experience with world-class hospitality and retail,” says   Gaimster. “The South Atrium has been given greater cultural dignity transforming it into a generous, warm and multicultural arrival precinct where all visitors are welcomed with manaakitanga.”

The refreshed Te Ao Mārama (South Atrium) will embody one of the Museum’s guiding principles: manaakitanga. As a space of arrival and cultural welcome, it provides a unique and explicit Mana Whenua welcome, emphasising the Museum’s connection to the cultural landscape of Pukekawa while acknowledging the dynamic ancestral and contemporary connections of Tāmaki Makaurau to the wider Moana Pacific.

Auckland Museum has worked with iwi and pacific communities in Auckland to create the new South Atrium as a space for pōwhiri, whakatau and other cultural celebrations, events and research. It will be a place for all visitors to exchange experiences, share knowledge and information.

“Kaitiakitanga for manuhiri, taonga and respect for the building’s history were front of mind when developing the new museum environment” says Dr Gaimster. “The new design transforms Te Ao Mārama, lifting the mana of these spaces.”

“The full reveal of the Tanoa bowl architecture and the new mana whenua and Pasifika artworks and audio-visual experiences have converted the space into a rich architectural and cultural gallery in its own right,” says Dr Gaimster.

The transformation continues the architectural vision which began 20 years ago to improve the visitor experience.

“The original 2006 vision for the Museum’s South Atrium by Noel Lane and colleagues’ has now been realised,” says Dr Gaimster. “The structure and meaning of Tanoa was entirely concealed behind later operational interventions. Now it is revealed in all its glory for visitors to share.”

“The design is deeply respectful of the building’s heritage, while integrating multicultural concepts that reinforces the Museum’s relevance to its many diverse audiences, cementing its position as a cultural leader and major tourist attraction” say Jasmax Architects.

The ‘Tanoa’ / Pasifika bowl, installed in 2006, represents the gathering of people together. The Tanoa is now fully realised as a circular bowl suspended over the new bicultural welcome space.

The radial geometry places the visitor in the centre of the Museum, enabling them to orientate and connect outwards to Tāmaki Makaurau, Aotearoa New Zealand, and the South Pacific beyond.

The Tanoa, and the mauri stone buried beneath the Atrium, is activated with a light and sound artwork referencing navigational narratives that acknowledges Mana Whenua presence and role as guardians of the land, building, taonga and people with the Museum.

Under the Tanoa is a looping animated audio-visual experience that shares the arrival of the three Mana Whenua iwi that make up the Museum’s Taumata-ā-Iwi. This experience contains the stories of Ngāti Whātua Orākei, Ngāti Paoa and Waikato Tanui, told by iwi, complete with rich soundscapes, waiata and animated visuals.

Three artworks were commissioned for the reopening, to enhance the multicultural manaakitanga of the space. On the ‘legs’ of the Tanoa are twin artworks, Manulua, by Tongan artist Sopolemalama Filipe Tohi. These sculptures are based on an ancient practice lalava (lashing) used across the Pacific in traditional Island buildings, tools and vaka (canoe) as the means of binding together, symbolising the unity of all things past, present and future.

In the entrance to Te Ao Mārama, artist Graham Tipene has created a pōwhiri threshold and gateway. Te Tatau Kaitiaki (The Guardians Gateway) has been inserted into two doors attached to the pillars that the visitor moves through as they enter and exit the space. The piece has a ceremonial role to play as part of the overarching tikanga of the space, and depicts two female figures, embodying the traditional voice of karanga or welcome.

The wāhi whakanoa by artist Chris Bailey will enable tikanga practice of whakanoa to be carried out, a vital and important element for the Museum. Sculpted from stone the wāhi whakanoa is a place where people are able to make themselves noa (common) after potentially coming into contact with taonga that are tapu. The two wāhi whakanoa, Hine Pu Te Hue and Rongo-mā-tāne, are placed one on each side so visitors can access them with ease on their exit from the South Atrium.

The redevelopment does not stop there. Visitors can also expect a new Museum Store, a museum bistro and café Tuitui, a Kai Room for guests who choose to self-cater on their visit, and increased amenities such as toilets, change facilities and lockers. A Museum Membership programme has been launched for those visitors who seek a deeper relationship with their Museum. The Special Exhibition suite, which opened in 2019 is now capable of hosting international exhibitions. Brickman Awesome: Epic LEGO® Creations, will open to the public on Thursday 3 December 2020. Exclusive to Auckland Museum it will continue through the summer holidays until Sunday 28 February 2021.

“We are confident that the transformation will both surprise and delight Aucklanders and visitors to the city,” Dr Gaimster concludes. “It offers new opportunities for audience engagement, activation, and performance and will be a destination in its own right within Auckland’s much-loved iconic building.”

For more stories about Auckland Museum’s Transformation, visit: https://www.aucklandmuseum.com/your-museum/auckland-museum-transformed


For all media enquiries, interviews and images contact
Bex Martelletti, Publicist
Tāmaki Paenga Hira Auckland War Memorial Museum
bmartelletti@aucklandmuseum.com | +64 21 955 362

Council of Australasian Museum Directors c/o Lynley Crosswell, Museums Victoria, GPO Box 666, Melbourne VIC 3001, © CAMD 2023
Disclaimer: The content of this website is provided for information purposes only and is not intended as a substitute for professional advice. No claim is made as to the accuracy or authenticity of the content of the website. The Council of Australasian Museum Directors does not accept any liability to any person for the information or advice (or the use of such information or advice) which is provided on this website. The information on our website is provided on the basis that all persons accessing the site undertake responsibility for assessing the relevance and accuracy of its content. No responsibility is taken for any information or services which may appear on any linked web sites. Hostgator.