Leading Museums, Museum Leaders

Becoming one with the museum

A figurehead at the SA Maritime Museum takes a selfie. Source: SA Maritime Museums.

Deborah Vankin, Museums are making the art of the selfie a big attraction, The Sydney Morning Herald, 12 June 2015

Museum selfie SA Maritime Museum 2015

A figurehead at the SA Maritime Museum takes a selfie. Source: SA Maritime Museums.

In one photo, a tourist in a baseball cap stands heroically, face scrunched with effort, raising a 340-tonne boulder above his head. In another, a spindly yogi, flat on her back and legs in the air, balances the rock on her feet.

“The Boulder Holder” pose, a selfie that museum-goers take with artist Michael Heizer’s Levitated Mass sculpture at the Los Angeles County Museum of Art, is so popular that one Instagram count of pictures of the artwork under the LACMA hashtag potentially reached 175,000 people in a week.

The museum selfie is having a moment. Institutions around the globe – even some that once frowned on photography or that have banned the selfie stick – are creating even more selfie opportunities, sans stick, as a way to attract visitors, especially millennials.

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Council of Australasian Museum Directors, c/o Ms Daryl Karp, Museum of Australian Democracy at Old Parliament House PO Box 3934 Manuka, Australian Capital Territory 2603 Australia, © CAMD 2021
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