Why British Museum has ended 15-year Japan Tobacco deal – and what it means for future partnerships, The Conversation, 3 December 2025
Authors:
- Allen Gallagher, Postdoctoral Research Fellow, Department of Health, University of Bath
- Duncan Thomas, Policy and Knowledge Exchange Lead, Department for Health, University of Bath
- Sophie Braznell, Research Associate, Department for Health, University of Bath
The British Museum has ended its controversial 15-year sponsorship with Japan Tobacco International (JTI).
The sponsorship has attracted a lot of criticism in that time. In 2016, 1,000 public health experts wrote an open letter calling for London’s cultural institutions, including the British Museum, to end “morally unacceptable” sponsorship from tobacco sponsors.
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