Chief Executive Officer of The Sovereign Hill Museums Association since January 2019, Sara is a strategy and marketing professional with two decades experience across tourism, major events and fast-moving consumer goods.
Sara’s previous roles include Group CEO of Beechworth Honey, inaugural CEO of Tourism North East Regional Tourism Board, Marketing Director and CEO of Melbourne Food and Wine Festival.
Sara was a member of the Visit Victoria Board for 6.5 years and currently sits on the Council of Australian Museum Directors Executive and Committee for Ballarat Board.