China’s Digital Landscape
The 14th edition of CTM14 kicks off in Sydney in less than a month
September has been a busy month for planning Communicating the Museum (CTM14) and it is shaping up to be an excellent conference with inspiring presentations from speakers all around the world.
From Baidu to Weibo: China’s digital landscape
Agenda is very excited to announce that China’s hottest web search provider, Baidu and microblogging site, Weibo will be joining the impressive list of speakers attending CTM14 next month.
Google may be the most-used search engine throughout most of the world, but in China, things shake out very differently. The Chinese search engine market has been growing rapidly over the past several years, and China’s own Baidu is leading the way. Hear from Baidu’s expert Digital Consultant, Marco Ma and gain first hand experience on the following: - China’s digital landscape - China’s advertising polices and regulations - Google vs Baidu in the Chinese market - How to choose the best media vehicle for your needs.
Communicating and interacting with Chinese travelers has never been this easy before, with the popularity of Weibo, China is just a few clicks away. In Max’s presentation, he will use the iconic Sydney Opera House (SOH) as an example, analyzing how the SOH has established their presence on Weibo and demonstrating how museums can easily and effectively attract travelers from China via Weibo marketing.
Tour of the Museum of Contemporary Art
Sign up for your exclusive tour of the Museum of Contemporary Art Tuesday 4 November at 11am. Martin Barden, Director of Development & Enterprises at the Museum of Contemporary Art (MCA) will lead a walking tour of the MCA’s historic site, encompassing information about the traditional custodians of the land and waters, the Gadigal People of the Eora Nation; the arrival of the First Fleet in 1788; 19th Century buildings on the site; and how the MCA is linked to the Tate Gallery in London via Australia’s convict history. Delegates will also receive a curatorial tour of the Museum’s Indigenous art collection.