Leading Museums, Museum Leaders

Color Factory follows Museum of Ice Cream

Color Factory in San Francisco. Courtesy of Color Factory.

Caroline Goldstein, Color Factory, One of the World’s Most Instagram-Baiting Art Experiences, Is Coming to New York, Artnet News, 17 July 2018

Mark your calendars; doors open August 20.

The facade of the Color Factory in New York City. Image courtesy of Color Factory.

Get ready to paint the town—all the colors of the rainbow. The prismatic art installation Color Factory is making its inaugural East Coast debut this August, with tickets available starting on Tuesday. Color Factory is the real-life technicolor experience dreamed up by San Francisco-based creative Jordan Ferney, and since its inception last summer, it has become a destination for Bay Area selfie-seekers.

More than 170,000 visitors flocked to the collaborative art space over the course of its nine-month run, and the SoHo location will be even bigger than the California incarnation.

The NYC space will feature 16 installations including a dance floor, an ombre-hued floating balloon room, and a room designed to help visitors discover their “secret color,” conceived by artist Molly Young. In keeping with the multi-sensory aspect of the space, there will be on-theme sweet treats—plus the signature monochromatic ball pit.

Color Factory is just one of a slew of recent art “experiences” designed to bring Instagram virality to brick-and-mortar spaces. These pop-ups—seemingly born from the candy-colored Museum of Ice Cream—share a common DNA and approach: Big colors, ‘Gram-tastic backdrops, and filter-ready lighting considerations aren’t merely framing for the art on view; they are the driving force.

For its part, Color Factory has enlisted a host of collaborators for the new exhibit, including writer Kassia St. Clair, creative Jason Polan, as well as local organizations including the quirkily-curated Mmuseumm and arts nonprofit 826NYC.

Read and view more

Council of Australasian Museum Directors c/o Lynley Crosswell, Museums Victoria, GPO Box 666, Melbourne VIC 3001, © CAMD 2023
Disclaimer: The content of this website is provided for information purposes only and is not intended as a substitute for professional advice. No claim is made as to the accuracy or authenticity of the content of the website. The Council of Australasian Museum Directors does not accept any liability to any person for the information or advice (or the use of such information or advice) which is provided on this website. The information on our website is provided on the basis that all persons accessing the site undertake responsibility for assessing the relevance and accuracy of its content. No responsibility is taken for any information or services which may appear on any linked web sites. Hostgator.