Leading Museums, Museum Leaders

Crowdfunding acquisitions

Gina Fairley, Crowdfunding acquisitions: the next fundraising trend, ArtsHub, 4 June 2015

Our museums use social media to stimulate audiences, so why not use technology’s reach to grow their collections?

Institutions have always “crowdfunded” acquisitions in that a well-heeled known set of supporters willing to open their wallets when asked by the director have created a public source of revenue for buying new works.

But today crowdfunding is allowing public galleries and museums to massively broaden that support, tapping a new source of revenue for particularly appealing projects.

Let’s be clear on definitions here. “Crowdfunding” has a very specific contemporary definition: a campaign run online for a finite period of time to raise a targeted amount with incremental “rewards” for giving. They are high demand, semi-personal and, despite largely being successful, can be an enormous drain on a small organisation.

Read more (may involve paywall)

Council of Australasian Museum Directors c/o Mr Brian Oldman, South Australian Museum PO Box 234 Adelaide, South Australia 5001 Australia, © CAMD 2022
Disclaimer: The content of this website is provided for information purposes only and is not intended as a substitute for professional advice. No claim is made as to the accuracy or authenticity of the content of the website. The Council of Australasian Museum Directors does not accept any liability to any person for the information or advice (or the use of such information or advice) which is provided on this website. The information on our website is provided on the basis that all persons accessing the site undertake responsibility for assessing the relevance and accuracy of its content. No responsibility is taken for any information or services which may appear on any linked web sites. Hostgator.