Crowdfunding takes off
Source: Wikimedia Commons
Rebecca Anderson, ‘Crowdfunding tipped as growth area for 2015’, Museums Association MP, New Practice, 3 December 2014
Report finds museums see digital as less important compared with other organisations.
Crowdfunding and online donations will be growth areas for arts and cultural organisations in 2015, according to a new report into the use of technology. Digital Culture 2014: How arts and cultural organisations in England use technology was published by Nesta, Arts Council England and the Arts and Humanities Research Council, the partners of the Digital R&D Fund for the Arts.
The report found that crowdfunding is the activity most likely to grow next year, with 18% of those surveyed already using digital platforms and 21% expecting to start in 2015. Smaller organisations are particularly interested in crowdfunding to get projects off the ground, with 45% expecting to start in the next 12 months.
Online donations and online retailing are also predicted to be growth areas, with 19% and 16% hoping to branch out into these next year. ”Digital projects are often resource intensive and need to be carefully matched to organisational goals, but this year’s findings suggest that as a sector we are becoming more effective in our digital work,” said Tandi Williams, the Digital R&D Fund for the Arts research manager. ”Through activities like crowdfunding and online donations we can expect to see increasing numbers raising income through digital means next year.”
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