Leading Museums, Museum Leaders

Cultural Attractions of Australia document

Today, Cultural Attractions of Australia launched ‘Harnessing One of Australia’s Fastest-Growing Tourism Segments’, September 2019

This  powerful document demonstrates the significance of cultural tourism as an exciting new frontier in Australia’s tourism marketing framework.

Cultural tourism growth has outpaced total tourism growth at a rate of 23% to 19% over the past five years.

It was for this very reason that Cultural Attractions of Australia launched this year. The organisation provides a single point of contact for travellers, trade partners and media to access premium, behind-the-scenes cultural experiences in iconic locations, offered exclusively by its member organisations.

The founding members of Cultural Attractions of Australia are sixteen of Australia’s most iconic cultural attractions, with more to be announced soon.

Given the significance of the strategic opportunity cultural tourism represents, supported by the data presented in Harnessing One of Australia’s Fastest-Growing Tourism Segments, government and industry stakeholders are throwing their support behind the cultural tourism sector and Cultural Attractions of Australia.

Senator the Hon Simon Birmingham, Minister for Trade, Tourism and Investment commented “Cultural tourism is on the rise, with three in every 10 international visitors to Australia now visiting a museum or gallery. Through our vast array of cultural attractions and initiatives such as this one that target the high value traveller, we have a great opportunity to grow this very lucrative segment of the market.”

Cultural Attractions of Australia Chair, Jennifer Ganske said, “Cultural Attractions of Australia is delighted to be able to bring into focus the significant role of the cultural tourism sector in growing Australia’s tourism offering and visitor economy. It is with pride we launch Harnessing One of Australia’s Fastest-Growing Tourism Segments.”

Download a PDF version of Cultural Attractions of Australia here.

You can request a hard copy of Harnessing One of Australia’s Fastest-Growing Tourism Segments to be sent by post (within Australia) by email or download your copy here.

To download Cultural Attractions of Australia images please go to our Trade and Media page and enter the password CAOAMEDIA in the MEDIA RESOURCES section.

Council of Australasian Museum Directors c/o Mr Brian Oldman, South Australian Museum PO Box 234 Adelaide, South Australia 5001 Australia, © CAMD 2022
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