Cultural sector must ‘urgently find collective voice’ on AI, Museums Association, 26 March 2026
Audiences Agency report explores how cultural organisations can adopt the technology in a responsible way.
The Audiences Agency has made a number of recommendations on how cultural organisations use AI, in a report published this week.
The report, Let’s Get Real: AI, is the result of collaborative action research and learning project that took place from April to December 2025.
This saw a group of 32 leaders and practitioners from 16 UK cultural organisations came together to experiment, learn and strategise around the use of artificial intelligence in their work.