Culture Key to China trade

Chinese Dragon Lantern Festival in China. Photo: GoShow. Source: Wikimedia Commons.

Jim Plouffe, Culture is a key to China trade, ArtsHub, 27 May 2015

China will not do business with countries that don’t also offer both cultural and political relationships.

Cultural diplomacy is at the heart of South Australia’s largest ever trade mission to China. Years of fostering cultural relationships will help the more than 250 delegates looking to do business with their 500 counterparts in South Australia’s sister province of Shandong, as well as open doors for the Australian arts industry in China.

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