About the Australian Museum
Australian Museum (AM) is located on the homelands of the Gadigal people. The AM acknowledges and pays respect to the Gadigal people as the custodians of the land, sky and waterways, paying respect to Elders past, present.
The Australian Museum (AM) operating within the NSW Department of Enterprise, Investment & Trade cluster, is the first museum in Australia and was founded in 1827. The AM provides access, engagement and scientific research to increase our understanding of natural history and culture, particularly of the Australasian region. The AM holds more than 21 million objects of biological, geological and cultural collections and develops programs, exhibitions and school and community education initiatives onsite, online and offsite.
The AM mission is: To ignite wonder, inspire debate and drive change.
The AM vision is: To be a leading voice for the richness of life, the Earth and culture in Australia and the Pacific. We commit to transform the conversation around climate change, the environment and wildlife conservation; be a strong advocate for First Nations’ culture; and continue to develop world-leading science, collections, exhibitions and education programs.
For more information, visit the website.
The AM supports a diverse workforce and promotes applications from all ages and genders, Aboriginal and Torres Strait Islander peoples, culturally and linguistically diverse groups, the LGBTQIA+ community, veterans, refugees and people with disabilities
About the role
As a key member of the Marketing and Communications team, the Digital Communications Specialist is responsible for creating high performing and engaging written content for the Australian Museum’s (AM) website, email campaigns, and other channels as required. Working with teams across the AM, the role helps define customer journeys and manages the set up, development and send of email campaigns, automation and personalised customer communications.
About you
We are seeking an excellent writer and communicator with a knack for delivering impactful messaging online and onto the right channels at the right times.
You will have:
- a passion for producing compelling copy that drives change and inspires action
- an interest in leveraging technology to develop personalised experiences
- a blend of creativity and skill in data-driven analysis as you develop content, segment and target, and evaluate the results of specific campaigns
Essential Requirements:
- Tertiary qualifications or equivalent experience in marketing, advertising or communications.
Knowledge & Experience
- Current knowledge and working experience to deliver the Key Accountabilities and perform to the Focus Capabilities outlined in this Role Description
- Demonstrated experience working in digital communications with a proven track record delivering high performing web copy, eDMs and CRM campaigns.
- Proficiency in email, automation, CRM and CMS software.
- Strong communication skills with an effective writing style and ability to deliver high-impact messaging to segment audiences.
- Knowledge of best practices for website and email content, delivery and testing.
- Strong analytical skills and proven ability to develop reports and make data driven decisions.
- Experience with platforms including Tessitura and WordFly preferable.
The successful applicant will be subject to a national criminal records check.
More information about applying for a role in the public sector can be found on the I work for NSW page.
It is a condition of employment at the Australian Museum that all employees, or prospective employees, be double vaccinated for COVID 19 or hold a valid medical exemption.
The Australian Museum welcomes applications from First Nation and Torres Strait Islander people, people from diverse cultural backgrounds and people with disability. Please indicate if you have any accessibility requirements in your application or speak with the contact person should you be called for an interview. We provide reasonable adjustment for people with a disability during the recruitment process and on employment.
For more information and to apply visit: JobsNSW.
