The digital engagement and social media role develops and curates content, schedules content, monitors and identifies promotional opportunities and tactics to support exhibitions, events, programming, marketing and media in the Queensland Museum Network. The role contributes to the management of Museum’s online and digital reputation and will also assist in publishing of the Museum and World Science Festival Brisbane websites. This is a fast-paced and diverse role.
Key responsibilities:
- Manage the execution of Queensland Museum Networks’ social media, web and digital activity including co-planning, sourcing, copywriting, uploading and moderating of content in close consultation with the media and marketing teams.
- Coordinate and implement the network and World Science Festival Brisbane’s (WSFB) social media campaigns across multiple platforms. You will be comfortable using tools such as Google analytics, Facebook Insights and ads manager, Microsoft Dynamics CRM, click dimensions, wordpress and sitecore.
- Drive the day-to-day delivery of online and social media outcomes
- Compose and deliver timely and regular reporting on social media activity and use data insights to improve social and digital channels.
- Maintain the accuracy and currency of the museum and WSFB website content.
- Write content, identify influencers and help grow the museum’s digital and social assets
- Identify any emerging or potential online issues, provide timely communication advice to the Digital Engagement Manager and/or Head of Marketing and respond to any issues, ensuring high quality, consistent and timely messaging.
- Establish and maintain professional relationships with staff and external clients.
- Liaise with designers, and internal and external suppliers to develop creative and effective marketing and promotional materials.
- Record, track and analyse social and digital engagement, monitors and reports on social media coverage.
- Participate in after-hours on call roster for social media, events, incident and emergency communication.
- Contribute to the safety culture of QMN by reporting all incidents and hazards and ensuring work is undertaken in the safest way possible, following all QMN WHS policies and/or procedures and guidelines relevant to the job.
- Comply with QMN’s policies and procedures (including approval processes) and Government legislation.
For more information or to apply visit: JobsQld.
