Duties
Working to the Communications and Marketing Manager, the Digital Marketing Coordinator plays an important role in the development and delivery of the Museum’s marketing activities.
Responsibilities include:
- Develop and implement strategic and effective marketing campaigns for exhibitions, public programs and other Museum activities. This includes media planning, creative campaign development, production of marketing materials, and stakeholder liaison
- Develop and manage partnerships with the tourism industry and the broader business community
- Deliver and evaluate digital marketing campaigns
- Manage paid advertising across social media channels
- Execute electronic direct mail campaigns
- Research appropriate online channels that reach target audiences in local, national and international markets. Establish relationships with these organisations
- Liaise effectively with other business units of the Museum, external partners and stakeholders in the tourism and cultural sectors to ensure the best outcomes from marketing strategies
To apply visit the NMA website.
