Source: Queen Victoria Museum & Gallery.
Suzette Searle and Craig Cormick, ‘Engaging the disengaged with science’, The Conversation, 11 March 2015
Just as we don’t all have the same tastes or preferences for football codes or teams – or even genres of music or flavours of ice cream – so too we don’t all have the same tastes or preferences when it comes to science.
Last year the CSIRO released the results of a major survey into public attitudes towards science and technology, and found four key segments of the population that view science in very different ways:
A: Fan Boys and Fan Girls. This group is about 23% of the population and they are very enthusiastic about science and technology. Science is a big part of their lives and they think everyone should take an interest in it.
B: The Cautiously Keen make up about 28% of the public. They are interested in science and technology, but can be a little wary of it. They tend to believe that the benefits of science must be greater than any harmful effects.
C: The Risk Averse represent about 23% of the population. They are much more concerned about the risks of science and technology, including issues such as equality of access. Most of their values about science are framed in terms of risk.
D: The Concerned and Disengaged make up 20% of the population. They are the least enthusiastic and least interested in science and technology. Many of them don’t much trust it. They believe the pace of science and technology is too fast to keep up with and that science and technology create more problems than they solve.