How licensing extends the museum's mission

How licensing extends the museum’s mission

Ian Hart, 10 Minutes With … The V&A on How Licensing Extends the Museum’s Mission Worldwide, License Global, 31 July 2025

Ahead of Brand Licensing Europe in October, License Global catches up with Jen Maude-Roxby, head of licensing and business development, V&A (Victoria and Albert Museum), to learn why the institution is broadening its reach, inspiring future creatives and redefining heritage licensing across diverse categories, including fashion, home goods and digital products.

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