ABOUT MUSEUMS VICTORIA: Museums Victoria is a diverse and exciting place to work. Across our venues – Melbourne Museum, the world heritage listed Royal Exhibition Building, Bunjilaka Aboriginal Cultural Centre, Immigration Museum, Scienceworks, Melbourne Planetarium, and IMAX cinemas – we present unique and exceptional experiences for more than 2 million visitors each year, who come from all over Australia and around the world to be inspired and to learn about themselves and the universe we inhabit. To learn more about Museum Victoria, please visit http://museumvictoria.com.au/about/
Leaders in cinema technology and presentation, IMAX Melbourne delivers diverse and exceptional entertainment experiences via the world’s largest screen and world’s most powerful projection and sound system.
We are seeking an enthusiastic and experienced professional to join the IMAX senior management team as a Brand and Public Relations Manager. You will contribute to the strategic direction of the theatre and lead the way in promoting and positioning the IMAX brand and film product across our varied markets.
The successful candidate will develop and implement exciting, innovative, and cost-effective marketing strategies for unique IMAX only documentaries and other key film releases, including generating positive media coverage through the development of appropriate media angles and stories. You will oversee content creation and communications activities for all film titles across owned channels.
You will be a passionate movie fan and will have demonstrated marketing and/or public relations experience and success within the cinema, entertainment or visitor attractions industries, as well as high-level knowledge or understanding of the current media landscape and strong relationships within the industry. See the attached position description for the full selection criteria.
Working alongside with IMAX Brand & Public Relations team, key duties of this role include:
- Build the IMAX brand through the development and implementation of effective marketing communication strategies, ensuring they are aligned to the IMAX Strategic Plan, MV Commercial Strategy, and MV marketing plan.
- Develop an annual fully integrated marketing communications plan aligned with the on-screen content and the respective audiences, across bought, owned, and earned channels, to drive engagement and visitation; track, evaluate and report on campaigns.
- Develop and manage external relationships with appropriate media, corporate partners, influencers and agency partners to leverage opportunities to drive partnership and exposure of the IMAX brand across various channels ensuring appropriate strategic stakeholder engagement and alignment.
- Source, leverage, and pitch available media talent in line with appropriate brand and film opportunities; Develop relevant editorial, press release, and related materials to drive earned media.
- Plan and manage appropriate film launches for IMAX exclusive content for all relevant markets. Liaise and work cohesively with the operations team, source appropriate talent as deemed necessary, and manage stakeholders throughout.
For more information or to apply visit: JobsVic.
