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International Visitor Survey

International Visitors in Australia shows 11% increase for year to September 2016Tourism Research Australia 

Survey results summary – click image to view full size.

International visitors to Australia spent a record $38.8 billion in the year ending September 2016, 11% or $4 billion more than the previous year. The number of visitors aged 15 years and over reached 7.4 million, increasing by 766,000 (11%), while nights were up 4% to 251 million.


Strong growth was reported across the majority of Australia’s major markets. Fifteen of 20 markets had record visitor numbers during the year including New Zealand, China, the US, Singapore, Taiwan, Hong Kong, Indonesia, Malaysia, India, Germany, Scandinavia and Switzerland, France, Canada and Thailand. Furthermore, China, the US, Korea and Japan were major contributors to the increase in spend for the year, contributing an extra 2.7 billion over the year (or 68% of the total increase).

To view the International Visitor Survey Results publication click here.


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