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MAAS opens Iranzamin exhibition

Sydney exhibit to showcase rarely-seen Persian arts, Teheran Times, 8 March 2021

TEHRAN – A collection of rarely-seen Persian arts and crafts will go on show at Australia’s Powerhouse Museum, which is the major branch of the Museum of Applied Arts & Sciences in Sydney.

Titled “Iranzamin” (“Land of the Persians”), the exhibit will be opening to the public on March 19. And according to the organizers, the event is the first survey exhibition of Persian arts and crafts acquired by the Powerhouse Museum since its founding in 1880.

It explores the stories behind rarely seen artifacts from the middle of the 19th century to now, shedding light on the diverse social and cultural history of Persia – today’s Iran – and its people.

The exhibition examines how objects inspired by traditional arts and crafts were used in Persian society, focusing on seven themes: joy and happiness; purification and cleansing; spirituality and devotion; poetry and calligraphy; rituals and performance; patronage and craftsmanship; nature and design.

Furthermore, Iranzamin encompasses a diversity of materials and techniques, including hand-woven crafts, carpets, and rugs; arms and armor; glass, ceramics, and tiles; textiles, embroidery, and foundry.

Iranzamin examines how the influence of Persia, situated between two major trade routes – the Silk Road and the Indian Ocean – spread out into the world.

Special attention is paid to the influence of Persian culture on non-Iranian craftsmen and artists such as Australian painter and textile designer Florence Broadhurst. This includes original Broadhurst wallpaper prints titled Persian Phoenix (Simorgh), Persian Birds, and Persian Pomegranates and Flowers.

The opening of Iranzamin coincides with the Persian new year Noroz. Programs will include the celebrations of Noruz, Haftsin, a table traditionally set for the Persian new year on 20 March, and Sizdehbehdar, the Persian national day for the celebration and admiration of Mother Nature, which will be held in the Powerhouse Museum on 3 April 2021, according to the museum.

After the turmoil and strife of the eighteenth century in Persia, the rise to power of the Qajar dynasty (1789 to 1925) signaled a new peace and unity for the country. The Qajar shahs relied heavily on the visual arts to confirm and solidify their new position. One aspect of their public image tied them to the long history of Persia and its ancient dynasties, but another component of their identity was as modernizers and reformers.

This involved both changes to the government and the acceptance of new technologies such as the railroad and the telegraph. In the arts, this meant support of the new techniques of lithography and photography, as well as innovative applications of existing forms in Iran such as portraiture and oil painting.

Council of Australasian Museum Directors c/o Lynley Crosswell, Museums Victoria, GPO Box 666, Melbourne VIC 3001, © CAMD 2023
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