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The Manager Digital Engagement will lead museum-wide planning and design for experiences that use digital technology, as well as manage the creation and commissioning of content for the museum’s digital content streams including exhibition interactives, social media, emerging platforms and the web. Across all digital touch points, the successful aplicant will create innovative experiences for audiences, deepen the engagement of current and future audiences and, where appropriate, foster partnerships.

The Manager Digital Engagement will play a key role in the management team and will provide strategic input to business planning processes and reporting, as well as manage a small team of staff, interns and contractors, and associated budgets.


  • Lead and manage the Museum’s digital engagement initiatives across the entire product lifecycle, providing strategic and practical advice, identifying opportunities for innovative projects and delivering creative, audience-focused digital experiences on time and within budget.
  • Apply an audience focus to digital products and channels to enrich experiences for museum visitors onsite and online, and increase engagement.
  • Manage a team of staff, contractors and vendors to maintain and grow the museum’s digital presence across web properties, social media and onsite digital interactives in accordance with government standards and polices.
  • Develop and maintain an ongoing program of audience research and critical evaluation of digital products, continuously refining and improving the Museum’s digital offering.
  • Collaborate with internal stakeholders to conceptualise, develop, edit and publish engaging content for digital products and channels, and build digital capacity across the organisation.
  • Lead change management and cultural transformation around digital processes, systems and products to ensure the successful implementation and long-term sustainability of the Digital Infrastructure Program.
  • Support the Museum to envision and plan for future digital experience trends, technologies and applications.

Key Attributes

  • Ability to think strategically and act collaboratively to provide digital leadership across the Museum.
  • Exceptional written and verbal communication skills with the ability to translate complex technical concepts for diverse audiences
  • Demonstrated ability to build and maintain effective relationships with internal and external stakeholders, including the ability to work effectively as a Manager of a small team.
  • Strong management skills and experience coordinating multidisciplinary teams, developers, vendors and internal stakeholders, to deliver multiple and concurrent products on time, within budget and in accordance with government standards and polices


  • Tertiary qualifications in digital media, communications or allied disciplines, or demonstrated equivalent experience operating at a senior level.

For more information or to apply visit the MoAD website.