Would you like to work in a dynamic and fast-paced environment specialising in Marketing and Membership? An exciting opportunity has become available for a motivated individual to join the Australian Museum as the Manager, Marketing & Membership.
About the role:
The primary purpose is to lead the development and implementation of the AM’s marketing and membership strategies to increase attendance, memberships, revenues and awareness, build loyalty and to enhance the AM’s brand. The role leads a team of marketing and membership professionals to deliver effective marketing and brand campaigns, tourism initiatives and drive membership acquisition and loyalty. Working with the Director, Marketing, Communications & Development, the Manager, Marketing & Membership is expected to drive and lead innovation.
As the Manager, Marketing & Membership you will:
- Lead the development and implementation of integrated marketing and membership strategies and marketing campaigns for the AM to deliver increased revenues, attendance and awareness, and to drive loyalty ensuring program and project KPIs, goals and objectives are achieved
- Develop and manage the AM’s brand reputation, raise the AM’s profile and position the AM as a leading institution – locally, nationally and internationally, and ensure consistent brand representation across all channels
- Develop and implement membership acquisition and retention strategies to significantly grow the AM’s membership base
- Develop and implement a research framework for the AM to provide market intelligence, audience insights, evaluation and advice on industry trends and innovation
- Relationship management of a portfolio of partners and specialist collaborators to deliver expertise and resources to the AM including securing media and marketing partnerships
- Manage the marketing and membership teams including planning, financial management, resource allocation, team management and development, and performance management within a culture of innovation and success
- Prepare and manage marketing and membership budgets and financial reports, and undertake analysis on campaign performance to evaluate effectiveness and identify improvements to outcomes and process
- Manage events including exhibition openings, member events and other events as required.
How to apply:
Click “Apply on company website” to be directed to the full advertisement on Jobs NSW (Job Reference: 00004MJS, http://iworkfor.nsw.gov.au/viewjob/39680) for more information including the role description, essential requirements and instructions on your submission before applying online.
