Sydney Living Museums cares for 11 of the NSW most important historic houses, museums and their collections: Elizabeth Bay House, Elizabeth Farm, Hyde Park Barracks Museum, Justice & Police Museum, Meroogal, The Mint, Museum of Sydney, Rose Seidler House, Rouse Hill House & Farm, Susannah Place Museum and Vaucluse House. All are listed in the NSW State Heritage Register. The Museum of Sydney and the Hyde Park Barracks on the National Heritage list and the Hyde Park Barracks is on the UNESCO World Heritage List.
About the role
This role prepares and implements integrated marketing strategies that deliver against visitation and audience development objectives for Sydney Living Museums. The role also undertakes marketing activities to ensure that all activity is delivered to a high standard and enhances SLM’s brand and image.
Please note: Aboriginal and Torres Strait Islander people are encouraged to apply.
Essential requirements the role holder needs:
- Relevant tertiary qualifications and demonstrated current knowledge of and experience in developing and implementing successful integrated marketing communications campaigns that achieve objectives for exhibitions, events or products preferably within an arts/cultural/heritage organisation.
- Demonstrated expertise and experience in developing and implementing successful marketing campaigns using a wide range of media including up to date and intimate knowledge of marketing practices and principals
- Knowledge, experience in and competent use of marketing related software and technology including CMSs, e-marketing tools and social media.
- Experience in the development, execution and evaluation of successful publicity strategies and a proven ability to source and build strong media relationships.
- Wide ranging experience planning and producing marketing and communication materials targeting diverse audience segments utilising a range of media, as well as superior written communication skills with demonstrated experience in the development of copy for marketing collateral in print, electronic and digital.
- Experience in market research practices, identifying and working with market segments, preparing market research briefs and evaluating research outcomes.
- Excellent organisational skills, including the ability to plan, prioritise and meet strict deadlines and manage multiple projects simultaneously.
- Excellent negotiation and interpersonal skills, with highly developed written and oral communication skills, and proven ability to work with creative and diverse teams with a commitment to superior customer service delivery.
- Experience in setting and managing budgets and tracking expenditure.
For more information or to apply visit: http://sydneylivingmuseums.com.au/2016/07/22/16cm061-marketing-communications-manager