The Marketing Coordinator will be organised and self-motivated with the ability to think laterally while maintaining attention to detail. They must be flexible in their approach and be prepared to be a productive and essential member of a creative team focused on achieving quality outcomes. They must be able to work alone and also contribute to the wider team across the Network.
KEY RESPONSIBILITIES
- Prepare and contribute to the development of innovative marketing plans for approval and implement these plans within budget and deadlines, to meet key objectives and audience targets.
- As part of approved marketing plans, deliver a range of activities including digital, social media, press advertising, television advertising, print and its distribution, media and public relations.
- Write interesting and engaging copy for a suite of marketing and communication collateral including brochures, websites, eDMs and publications and liaise with internal and external stakeholders to deliver these.
- Research, prepare recommendations and implement digital and online strategies, including electronic media, ENews and social media, to increase visitation.
- Deliver and support media activities, mainstream and specialist, through the provision of media kits, story ideas, media releases, images and organising interviewed within Queensland Museum Network protocols.
- Liaise with the appointed media buying agency, internal and external designers to develop creative materials and solutions for the Museums events and activities.
- Manage and maintain The Workshops Rail Museum image library in conjunction with the Marketing Manager to ensure appealing and accurate images are captured on a regular basis and used in a range of visual marketing communication.
- Maintain the marketing lists and contacts within the Customer Relationship Management system and capitalise on opportunities to grow the database.
- Coordinate, and provide for, support onsite and online market research including evaluating the success of events, exhibitions and marketing programs including regular reporting.
- Support The Workshops Rail Museum presence within the tourism industry at all levels including liaison with Visitor Information Centers, participation at offsite expos/events and communication with tourism representatives.
- Establish and maintain professional relationships with staff and external clients, including cultural and tourism organisations and other government departments, and participate in events, meetings and networking to the Museum’s reputation is maintained.
For more information or to apply visit the Queensland Government Smart Jobs website: http://bit.ly/299PSQM
