THE OPPORTUNITY:
Museums Victoria, Australia’s largest public museum organisation is seeking a Marketing Officer to fulfill a full-time fixed-term contract until December 2022.
We are looking for a highly skilled marketer with the passion, drive, and experience to create and develop a mix of retail, commercial, and revenue-driving content that engages audiences and drives revenue for each of Museum Victoria’s Museums. This position is also responsible for upholding the MV brand – strengthening its’ presence in the market and ensuring it remains consistent with Museum Victoria’s mission, vision, and strategic objectives.
Working with the Marketing team, core duties of this position include:
- Planning, developing, and implementing targeted retail and commercial campaigns and brand communications to support cross-functional teams
- Developing integrated social media marketing plans
- Developing marketing and bought media briefs for agencies based on audience requirements and key objectives
Relevant skills and attributes:
- Strong understanding and experience developing retail/commercially focused content delivered across complex bought, owned and shared digital media and marketing channels
- Strong understanding and experience of brand work – both internal (brand strategy) and external (branded campaigns, asset management etc.)
- A results-driven marketer with proven ability working in a fast-paced marketing role
- In-depth understanding of social media and how to utilise social channels to engage visitors, enhance reputation and drive visitation/revenue
Please see our Role Statement for a copy of the full Key Selection Criteria and Duties.
OTHER INFORMATION:
Reporting to the Senior Brand & Marketing Manager, this is an exceptional opportunity for a real go-getter. The successful applicant will be hyper organised, deadline-driven with a passion for the arts and culture industry and retail. Exceptional communication skills are essential, as is the ability to prioritise and juggle concurrent projects in a supportive but fast-paced and ever-evolving environment.
HOW TO APPLY:
**Please note: Previous applicants need not apply **
To view the position description, visit https://museumsvictoria.com.au/careers
