THE OPPORTUNITY:
Museums Victoria, Australia’s largest public museum organisation is seeking a Level 3 Marketing Officer – Marketing & Brand to fulfill a full-time, fixed-term contract until December 31, 2022.
We are looking for a highly skilled marketer with the passion, drive and experience to create and develop compelling marketing campaigns and content that engages audiences and drives visitation and revenue for each of Museum Victoria’s Museums.
Working with the Marketing team, core duties of this position include:
- Planning, developing and implementing targeted campaigns to support cross-functional teams
- Developing integrated social media marketing plans
- Planning and developing onsite signage
- Developing marketing and bought media briefs for agencies based on audience requirements and key objectives
- Supporting Marketing Managers on large-scale campaign asset rollouts, ensuring that they are delivered on time and with excellence
Relevant skills and attributes:
- Strong understanding and experience of planning and implementing audience-focused content across a variety of channels
- A results-driven marketer with proven ability working in a fast-paced marketing role
- Strong experience and knowledge of bought, owned and shared channels and how to leverage a variety of channels as part of a holistic marketing mix
- In-depth understanding of social media and how to utilise social channels to engage visitors, enhance reputation and drive visitation/revenue
- An ability to write design briefs, media briefs and tactical marketing plans that communicate ideas succinctly and with purpose (led by key objectives)
- Previous experience managing marketing budgets
- Exceptional organisational skills and the ability to multi-task and juggle multiple priorities
- Strong communication skills, both verbal and written
Please see our Role Statement for a copy of the full Key Selection Criteria and Duties.
OTHER INFORMATION:
Reporting to the Marketing and Media Manager, this is an exceptional opportunity for a real go-getter to undertake. The successful applicant will be hyper organised, deadline-driven with a passion for the arts and culture industry. Exceptional communication skills are essential, as is the ability to prioritise and juggle concurrent projects in a supportive but fast-paced and ever-evolving environment.
HOW TO APPLY:
To view the position description, visit https://museumsvictoria.com.au/careers
