Leading Museums, Museum Leaders

Match funding

Christy Romer, Match funding can double fundraising results, report finds, 18 July 2016

A-Great+Match-EVersionWhile match funding can be a “brilliant booster” for charitable fundraising, it must not be relied on as a silver bullet, researchers have warned.

Match-funding schemes can increase the response rate to charitable appeals by up to 110%, and increase campaign revenue by 50%, a new report has claimed.

It finds match-funding schemes to be more effective at encouraging current donors to give more than emergency appeals and Christmas call-outs.

The research is published in a new report into the effectiveness of match funding in the UK, co-commissioned by the Charities Trust, Royal Bank of Scotland (RBS) and online matching facilitator the Big Give.

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