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Museum Selfie Day

Minister for the Arts Mitch Fifield joins in the Museum Selfie Day fun at the Museum of Australian Democracy.

Alli Burness, For the love of museum selfies, Museums & Galleries of NSW, 19 January 2016

Today marks the third annual Museum Selfie Day. 

Organised by Culture Themes, anyone can join in on social media using Twitter and on Instagram with the #museumselfie hashtag. Use the #museumselfie tag to share a few taken by staff and visitors at your museum to join in the fun!

There was once a time when taking selfies in museums was a curious new behaviour. The first time I saw it, I was confused. I was the only other visitor in the gallery at the time but I sensed a larger audience to the moment. I wondered why people take photographs of themselves with museum objects? What do these images mean? How do these images speak and how can we understand what they are saying?

American artist, Agnes Martin, once wrote that “when we go to museums we do not just look, we make a definite response to the work” (2005). We can think of museum selfies as a definite response to museum objects. These images are a form of self-expression. By creating these images, visitors are expressing their sense of self using museum objects and including these objects within their social community.

I argue the selfie is a natural fit within the museum visitor experience. Both the museum experience and these types of images are highly personal, embodied and felt practices. Across the museum audience research literature, a growing body of evidence places identity at the centre of the visit experience. And with social media now a prevalent presence for many, the performance of self is explicit and communally acknowledged. Selfies are just one method to communicate our identities as part of the performance of everyday life.

By taking a selfie, a museum visitor performs her identity in that moment by weaving a museum’s object or building into her image. These images are everyday enactments of identity, momentary and fleetingly connected with a particular place or object, “featuring the same kind of intensification that museums convey upon objects” (Jay Rounds, 2006). In this way, selfies in museums are those “unique and ephemeral moments” when the museum and visitor are “one and the same – visitors are the museum and the museum is the visitor” (John Falk, 2009).

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Start planning now for #museumselfie 2017 – January 18 2017.

NMA Royal Ontario museums
Immigration Museum Aus Mus
Guggenheim cobb&co
HSA Aus Mus
MAAS Royal Armouries