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Museum visit trends

Visit England publishes 2014 trends, NMDC Newsletter, September 2015

Visit England has published trends in visits to UK attractions in 2014. The figures include a diversity of attractions including gardens, farms, historic houses, places of worship and museums. Findings included:

  • Admissions were up by 4% during 2014 compared to 2013.
  • The average admission charge across the country is £7.24, up 4% since 2012/13.  The average for museums is £5.43.  Broken down by region, attractions in London are the most expensive at £8.83 and the North East the cheapest at £6.02.
  • The most visited paid attractions were the Tower of London, Westminster Abbey, St Paul’s Cathedral and Flamingo Land.
  • 16 of the 20 most visited free attractions are museums and galleries, led by the British Museum, National Gallery and Tate Modern.  Brighton Pier (5th) and The Library of Birmingham (8th) were the most visited free attractions outside London.

London’s visitor growth has slowed to only 2%, compared to 8% in 2013.  The East of England saw the greatest growth, showing a 10% increase on the previous year’s figures.

See the full report at VisitEngland.




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