Leading Museums, Museum Leaders

oOh! Media! & NGA partner to deliver

oOh! Media and National Gallery of Australia partner on nation’s largest art event, Mumbrella, 24 February 2020

oOh!media and the National Gallery of Australia will join forces to present the nation’s largest outdoor art event across the oOh!media networks from Monday 24 February.

The six-week Know My Name national art event will feature images of 76 works of art by 45 women-identifying artists from the National Gallery of Australia’s collection on more than 1,500 locations across oOh!’s Billboard, Street, Retail, Office, Café, Venue and Airport networks.

The campaign seeks to support and champion some of Australia’s best female artists by bringing their works into the lives of everyday Australians.

oOh!media Chief Content and Creative Officer, Neil Ackland, said oOh!’s network was a powerful and unique way to take this positive campaign beyond the walls of the National Gallery, reaching over 12 million Australians in both capital cities and regional areas.

“The Know My Name campaign demonstrates our commitment to the equality conversation and is the perfect initiative to really showcase how oOh!’s network can be used as a public space medium, captivating and educating Australians with these astonishing works of art at significant scale,” he said.

To ensure the campaign reaches Australians far and wide, oOh!’s fully interactive Mobile Excite panels will be sent to a regional town in NSW which doesn’t have a local gallery. The Excite panels will bring the art event to the area for two weeks in late March – enabling local schools and members of the public to view the works of art and use the interactive touch screen capability to learn about the artists.

Sally Smart, artist and member of the National Gallery of Australia Council said the collaboration with oOh!media will help strengthen the Know My Name initiative by taking works of art to people around Australia, from major cities through to regional areas.

“Recognising and celebrating the work of women artists is the first step in addressing inequality and we hope that as many people as possible see their art, hear their stories and know their names,” she said.

The collaborative partnership with oOh!media is the first of a vibrant program of creative collaborations by the National Gallery of Australia to highlight the diversity and creativity of women artists through history to the present day.

Source: Ooh Media media release

Council of Australasian Museum Directors, c/o Ms Daryl Karp, Museum of Australian Democracy at Old Parliament House PO Box 3934 Manuka, Australian Capital Territory 2603 Australia, © CAMD 2020
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