The Opportunity
The Head of Tourism and Marketing is accountable for growing the History Trust of South Australia’s audiences, visitation, ticket sales, revenue and public profile.
The role leads the Trust’s Marketing and Communications and Major Events functions, bringing together marketing, tourism, internal and external communications, public relations, ticketing, audience development and major events as an integrated growth portfolio with clear targets and measurable results.
A key responsibility is leading a whole-of-Trust ticketing strategy across museums, events and experiences. This includes pricing, ticket products, sales channels, customer journeys, conversion, audience data and revenue optimisation, ensuring ticketing is used strategically to grow attendance, improve customer experience and build repeat visitation.
The role is also accountable for the strategic direction and effective operational delivery of the Trust’s major events, particularly South Australia’s History Festival and RAA Bay to Birdwood, ensuring they achieve strong outcomes in attendance, revenue, audience growth, visitor experience, partnerships and public profile.
The Head of Tourism and Marketing provides leadership across the Trust’s internal and external communications, ensuring staff, audiences, stakeholders and partners receive clear, timely and coordinated communications. The role also leads the Trust’s public relations approach, including oversight of media activity and external communications and PR partners.
Working across the organisation and with external partners, the Head of Tourism and Marketing will build demand for the History Trust’s museums, events and experiences and convert that demand into measurable attendance, participation, engagement and revenue.
Qualifications
Essential:
- Tertiary qualifications in marketing, tourism, communications, business, events, cultural management or a related discipline, or equivalent demonstrated senior professional experience.
Desirable:
- Qualifications or formal professional development in leadership, management or business.
- Training or professional experience in ticketing, customer relationship management, digital marketing, data analytics or revenue management.
- Relevant tourism, events or visitor economy professional accreditation.
Special Conditions
- A satisfactory Department of Human Services Working with Children Check. A renewal will be required every 5 years.
- Out of hours work may be required, interstate travel may be required, and intrastate travel will be required.
- This role is based in the Adelaide CBD, however travel between our sites located in Birdwood and Port Adelaide is required regularly. Depending on operational needs, the incumbent may be required to transfer to other History Trust locations, either permanently or temporarily, to perform work appropriate to their classification, skills, and capabilities, in accordance with the relevant provisions of the Public Sector Act 2009.
To apply for this position, applicants are required to submit the following:
- CV or Resume
- Cover Letter (maximum of 2 pages)
- Pre-Employment Declaration
Applicants should include the name, address and contact number of three (3) current referees.
Applications must be submitted via iworkforsa. Please see the attachments for more information about the role and how to apply.
Classification
ASO8 – Administration Services Officer
Salary Range
$130,046 – $134,956 p.a. (Plus 12% Superannuation p.a.)
Duration
Up to 24 months
This position is offered on an initial 24-month contract, with potential for extension as the role and program continue to develop in line with organisational priorities.
Applications close: 18/10/2026 11:00 PM