About this role
Are you a creative powerhouse with a passion for storytelling and audience engagement? At Museums Victoria, we’re all about bringing bold ideas to life. We’re looking for a talented Marketing Officer to help us connect with audiences, drive excitement for our incredible museums, and inspire curiosity across the community.
From crafting show-stopping campaigns to curating content that captivates, this is your chance to combine creativity and strategy to make a real impact. If you thrive on connecting people to culture, history, and science, we’d love to have you on board.
About Museums Victoria
Museums Victoria cares for the State scientific and cultural collections, providing visitor access, activities and events at five distinct venues: Melbourne Museum, Immigration Museum, Scienceworks, IMAX Cinema and world heritage listed Royal Exhibition Building.
To learn more about Museums Victoria, please visit About us – Museums Victoria
About the Role
As a Marketing Officer, you’ll be the architect behind integrated content and promotional campaigns that build audiences, drive visitation, and enhance the experience of all who visit Museums Victoria’s venues. From exhibitions to programs and events, you’ll play a vital role in sharing our vision and mission with the world.
Key Responsibilities:
- Develop integrated marketing plans to attract and engage audiences across Museums Victoria’s venues.
- Design and execute promotional campaigns using bought, owned, and shared channels to maximise reach and impact.
- Manage budgets, negotiate with external agencies, and deliver excellent ROI.
- Create insightful post-campaign reports to drive future marketing success.
- Coordinate production of video and photographic content to support campaign strategies.
- Collaborate closely with the Marketing Manager to deliver campaign assets on time and with flair.
About You
You’re a creative problem-solver with a knack for connecting with diverse audiences. Your skills include:
- Proven experience planning and delivering end-to-end promotional campaigns across a variety of channels as part of a holistic marketing mix
- Excellent interpersonal and negotiation skills, with the ability to establish and nurture productive relationships with a diverse range of internal and external stakeholders
- Superior written and verbal communication skills
- Excellent planning and problem-solving skills with the ability to prioritise and manage competing deadlines
- A collaborative mindset and ability to thrive in a fast-paced, cross-functional team.
