Trendscouting at REMIX. Source: REMIX.
Gina Fairley, Rubbing shoulders with the future, ArtsHub, 5 May 2016
Why cultural entrepreneurship works in our times of funding cuts, and tips from the experts on how to navigate new pathways to innovative partnerships.
Put a bunch of technologists, entrepreneurs, brands, policy makers, artists and cultural organisations in a room together for two days and what do you get? Simply, a picture of our future.
REMIX is that picture: a platform that rewrites how we connect and consume across sectors, from a grass roots level to global success.
This June, over 100 creative entrepreneurs from across the world will be speaking at Sydney’s Town Hall at the third REMIX Sydney Summit. At the heart of this top-drawer chat-fest is the start-up mentality – the idea of creating something out of nothing.
‘An entrepreneurial approach uses surrounding structures, alliances and strategies to leverage the assets you already have, rather than being restricted by financial constraints,’ said REMIX Co-Founder Simon Cronshaw.
Cultural or creative entrepreneurship is not exclusive. It is a win-win scenario and everyone has the opportunity to come to the table.
Cronshaw continued: ‘The consumption of culture is expanding across the globe and it is becoming more grass roots. I think, like anything, trends have to be working in your favour so this is a great opportunity. And now is a good time to consider new models for audience engagement and revenue generation for cultural organisations.’
Take the experience economy, where consumers demand ‘real’ experiences – the cultural sector has been at the forefront of driving demand for this trend, yet remains barely visible on mainstream aggregator websites that market unique experiences. Now it is time to venture a little further afield.