Leading Museums, Museum Leaders

SAM joins Tourism Hall of Fame

South Australian Museum joins Hall of Fame, South Australian Museum, 8 November 2019

The South Australian Museum has tonight won the ‘cultural tourism’ award for the third year running at the South Australian Tourism Awards, joining the prestigious Hall of Fame and confirming its position as the best cultural tourism destination in the state.

For more than 160 years the Museum has been committed to making Australia’s natural and cultural heritage accessible, engaging and fun, housing collections of national and international significance.

This year is no different as the Museum celebrates another record-breaking year, reaching 1,060,00 people through onsite visitation, travelling exhibitions and public outreach programs in 2018/19.

South Australian Museum Director Brian Oldman said he was thrilled to join the Hall of Fame and be awarded the best in cultural tourism for the third consecutive year.

“This accolade is testament to our dedicated staff, our world class collections and research and our engaging programs and exhibitions,” he said.i

“Our aim is to create a visitor experience that offers something for people of all ages and backgrounds and to ensure a welcoming environment that encourages curiosity for science and the world around us,” Mr Oldman explained.

In April the South Australian Museum celebrated its busiest day on record with 6,724 people through its doors for Fossil Fest. Other highlights of 2018/19 included the Museum’s first virtual reality experience David Attenborough’s Great Barrier Reef Dive and the launch of the interactive tablet game The Shadow Initiation.

This month the South Australian Museum will open its next major exhibition Dogs: a story of our best friend which will run for five months before travelling to the National Museum of Australia in Canberra.

“We’re really excited to see the response to this exhibition, both locally and nationally as we continue to strive to be the best cultural destination we can be,” Mr Oldman said.

Council of Australasian Museum Directors, c/o Ms Daryl Karp, Museum of Australian Democracy at Old Parliament House PO Box 3934 Manuka, Australian Capital Territory 2603 Australia, © CAMD 2019
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