Leading Museums, Museum Leaders

SHMA officially launches AURA

Sovereign Hill launches new sound and light show, Australian Leisure Management, 27 March 2019

Major Victorian tourist attraction, Sovereign Hill, has today officially launches Aura, its new sound and light show. The new show, which features hundreds of stunning projections, lets visitors explore space, delve into the dreamtime and re-live Australia’s most important rebellion all while travelling under the night sky.

Having opened to the public earlier this year, Aura has already wowed thousands of visitors, providing an immersive multi-sensory experience.

Introducing the new show, Sovereign Hill Chief Executive, Sara Quon stated “we look forward to officially welcoming visitors to our new sound and light show.

“We believe we have developed an experience that will not only excite the whole family, but continue to drive forward our local tourism economy.”

Conceived by Andrew Walsh AM and his Accolade Event Management team, who have delivered events that include the Opening and Closing Ceremonies of the Melbourne Commonwealth Games and the first four years of White Night, together with Sovereign Hill’s own historical experts, Aura takes guests of all ages on an adventure as they witness the creation and discovery of the world’s most precious metal, Gold.

Walsh added “Aura brings together the rich stories of this place from the beginning of time. It tells of the traditional owners of this land and in the voices of those who were there the incredible story of how gold changed everything.

“The show has been two years in the making and is a tribute to the creativity of teams involved. I’m looking forward to seeing how audiences respond. We’re confident that they will love it.”

For more information and tickets go to www.aurasovereignhill.com.au

Council of Australasian Museum Directors, c/o Ms Daryl Karp, Museum of Australian Democracy at Old Parliament House PO Box 3934 Manuka, Australian Capital Territory 2603 Australia, © CAMD 2020
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