Leading Museums, Museum Leaders

Social Media Benchmarking: Evaluation

Social Media Benchmarking: Evaluation Projects in Action at the Cleveland Museum of Art, American Alliance of Museums, 27 April 2021

Digital engagement has become crucial during the pandemic, and data can help with the difficult and ongoing task of finding the right approach for online audiences. As highlighted in a recent Essential Evaluators blog post, the Cleveland Museum of Art began a dedicated exploration into new metrics for social media benchmarking upon the museum’s temporary closure due to the pandemic in spring 2020. Join Hannah Ridenour LaFrance, research manager in the museum’s research and evaluation department, and Jessica Ketz, digital communications manager, for a presentation and conversation on data collection and analysis as a way of both setting social media goals and measuring against goals, the value of both internal and comparable data in planning and strategy, and the evolution of CMA social media metrics.

See also: Essential Evaluators: Snapshot | Data Decisions

Council of Australasian Museum Directors c/o Lynley Crosswell, Museums Victoria, GPO Box 666, Melbourne VIC 3001, © CAMD 2023
Disclaimer: The content of this website is provided for information purposes only and is not intended as a substitute for professional advice. No claim is made as to the accuracy or authenticity of the content of the website. The Council of Australasian Museum Directors does not accept any liability to any person for the information or advice (or the use of such information or advice) which is provided on this website. The information on our website is provided on the basis that all persons accessing the site undertake responsibility for assessing the relevance and accuracy of its content. No responsibility is taken for any information or services which may appear on any linked web sites. Hostgator.