Specifically the role is responsible for:
- Refining and evolving the ‘whole of Museum’ social media strategy and specific campaign strategies.
- Developing, implementing and managing social media campaigns for the whole of Museum, including: temporary exhibitions, permanent galleries, public programs and events.
- Sourcing, writing and publishing content for social media channels.
- Developing and implementing paid social media campaigns that grow and engage the Museum’s social media audience.
- Developing social media plans and schedules and acting as the main point of contact for social media suggestions from stakeholders, including coordinating monthly meetings with social media representatives across the Museum.
- Using social media analytics, monitoring and reporting to measure the effectiveness of social media campaigns and to inform future campaigns.
- Following social media trends in order to embrace new developments and opportunities.
- Providing training for nominated social media representatives across the Museum to develop skills in using approved social media channels.
- Monitoring social media and coordinating Museum responses.
- Managing and negotiating opportunities with key internal and external stakeholders and partners.
- Managing the social media budget.
- Managing projects which have a social media focus.
- Having capacity and availability to work outside standard business hours, to monitor social media as required.
For more information or to apply visit: APSJobs.