Social Media Coordinator – NMA

Please Note: Only ongoing APS employees can apply i.e. If you are employed under APS Act or Parliamentary Act

If you are deaf, hearing or speech impaired, you can contact us through the

• National Relay Service TTY call 1800 555 677, or
• Speak & Listen call 1800 555 727, or
• Internet relay visit www.iprelay.com.au and ask for 1800 026 132

The Museum

The National Museum of Australia is a place that celebrates our people and our culture of storytelling. It is a place to explore our relationships to each other, to the places we live, and to the objects and events in our past. The Museum is the place where we come together to share stories of our unique and distinctive nation, to be part of a national conversation. Come and join the conversation. Be part of the story. Our story.

Information about our collections, galleries, research, temporary exhibitions and public programs, as well as corporate documents including annual reports, strategic plans and visitor research is available on our website at www.nma.gov.au. Applicants are encouraged to review this information as part of their application preparation.

Working environment and remuneration

The Museum offers:

• creative and diverse work
• a flexible and family friendly working environment
• results that you can see and from which you can have immediate job satisfaction.

Annual salary of between $74,522 and $83,525 plus superannuation. Employment conditions are covered by the The National Museum of Australia Enterprise Agreement 2012-2014. Other arrangements may be negotiated under an Individual Flexibility Agreement.

Responsibilities of the section

The Communications and Marketing Business Unit is responsible for developing and building the Museum’s profile and brand to engage key target audiences – nationally and internationally.

Responsibilities of the position

The Social Media Coordinator position is an ongoing APS6.
Social media can be defined as the various online technology tools that enable user participation and interaction. The Museum has embraced the use of social media for the promotion, development and delivery of services and the collection, and currently maintains an active presence on popular sites such as Facebook, Twitter, Flickr, YouTube and blogging platforms.

Reporting to the Media Liaison Manager, this position is responsible for the daily organisation and management of the Museum’s Facebook and Twitter accounts. The occupant of this position will also be required to liaise and work with the Web team, which has responsibility for the Museum’s social media policy, and approval of new social media channels. The occupant of this position is also required to work with colleagues across the Museum to develop content creation, respond to comments made on social media, monitor and report across the Museums’ social media channels, integrate social media into broader marketing activities and develop and manage the training of nominated social media administrators.

• Develop a ‘whole of Museum’ social media strategy and specific campaign strategies.
• Develop, implement and manage social media campaigns for the whole of Museum, including: temporary exhibitions, permanent galleries, public programs and events.
• Source, develop and publish content for social media channels.
• Develop and implement paid social media campaigns that grow and engage the Museum’s social media audience.
• Develop social media scheduling and be the central point for social media messaging.
• Manage the Museum’s online reputation using social media analytics, monitoring and reporting.
• Follow social media trends in order to embrace new developments and opportunities
• Provide training for nominated social media administrators across the Museum to develop skills in using approved social media channels.
• Monitor social media and coordinate Museum responses.
• Manage and negotiate opportunities with key internal and external stakeholders.
• Evaluate and report on social media activities and outcomes.
• Manage the Social Media budget.
• Have a preparedness to work outside standard business hours, to monitor social media as required.

Selection criteria

Applicants must respond to each of the following selection criteria in their application:

1. Capabilities and Skills
   Proven skills in managing social media platforms and their application to develop, increase and maintain audiences and communities of shared interest, nationally and internationally.  Demonstrated ability to work across multiple projects concurrently.
2. Desired experience and qualifications
   Proven experience in integrating social media into broader communication activities and possess a creative and well-documented engagement in social media.  Experience in developing strategic communications strategies.
3. Effective communication and working relationships
   Possess excellent communication, writing and editing skills and an ability to maintain effective relationships in a collaborative and diverse environment.
4. Achieves results, influences and applies knowledge
   Confidently uses initiative, applies and shares knowledge to achieve Museum, team and individual goals and strategic directions.
5. Adaptability and digital confidence
   Possess a demonstrated ability to use digital applications as an effective business tool and work collaboratively in a changing environment.

Applications should include contact details for two referees.

Further enquiries

If you have any questions regarding this position please contact Tracy Sutherland, Media Liaison Manager 6208 5338.

Apply

Applicants are encouraged to apply online.

If you have problems submitting your online application, please email [email protected]