THE OPPORTUNITY:
Museums Victoria is seeking a Social Media Marketing Manager.
We are looking for an energetic, creative, social-media guru to join the marketing and brand team. This role will play a pivotal part in taking our social media platforms to the next level; delivering best-in-class strategies, tactics and campaigns across existing and new/emerging platforms in order to drive growth in engagement, visitation and revenue across the whole portfolio.
Core functions include:
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Develop and implement social media strategies, tactics, guidelines and policies that help deliver on key business goals.
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Work collaboratively with key organisational stakeholders and broader content.
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Set specific objectives and report on ROI using social media monitoring tools.
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Administrate, generate, edit, publish and share engaging content across Museums Victoria multiple accounts and platforms.
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Manage a team of community managers; nurturing the team to make the required improvements necessary to drive growth.
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Monitor SEO and web traffic metrics in relation to specific social media objectives.
Relevant skills and attributes:
- Demonstrable experience in developing and delivering innovative Social Media strategies and tactics to achieve both growth and strong ROI.
- Ability to build strong online communities through various social media platforms and mange crises when/as they occur.
- Extensive experience tracking social media performance, using social media monitoring tools, and reporting on KPIs.
- An in-depth understanding of social media advertising – comfortable in deploying and optimising ads across multiple accounts, platforms and formats.
- A broad digital understanding of the role social media plays in a broader digital ecosystem.
Please see our Role Statement for a copy of the full Key Selection Criteria and Duties.
OTHER INFORMATION:
Relevant tertiary qualifications in marketing, communications or possess equivalent experience in one or more of these fields will be highly regarded.
To view the position description, visit https://museumsvictoria.com.au/careers/
