What should Tate have done differently?
Balancing commercial support
New Generation Patrons
David Gelles, ‘Wooing a New Generation of Museum Patrons’, The Washington Post, March 19 2014 Several hundred millennials mingled under the soaring atrium of the Guggenheim Museum on Fifth Avenue one recent frigid February night. Weaving around them were black-clad servers bearing silver trays piled high with doughnuts, while a pixieish D.J. spun Daft Punk […]
