This role drives the longer term visitation expectations and sustainability of the museum. The focus is to maximize paid visitation, admission revenue and incremental revenue from flow-on areas such as food and beverage and retail by undertaking the development and implementation of marketing plans and strategies for the Australian National Maritime Museum. Conceive, manage, facilitate and evaluate marketing activities and programs, including online programs, specifically related to international and domestic tourism, tourism events and products. Evolve the museum’s tourism strategy, assist in the recruitment of specialist volunteers, manage third party contracted tourism suppliers and liaise with external organisations such as Tourism & Transport Forum, Destination NSW, Tourism Australia and ATEC. Assist with general museum marketing as required, particularly where it relates to the museum’s tourism strategy or peak school holiday periods.
This is an ongoing full-time position which is open to all Australian citizens.
Selection for this position will be made on the basis of relative merit which will be assessed against each item of the selection criteria. Applications that do not address the selection criteria will not be considered for short listing by the Selection Committee. As part of the selection process the selection committee may invite candidates to undertake psychometric test, you should advise the selection committee if you have any special needs. Psychometric tests may be used as the initial short-listing test or later in the selection process. Some tests are very short while others may take one or more hours.
For full position details, application requirements and for more information on the ANMM please visit: https://anmm.nga.net.au/cp/index.cfm?event=jobs.listJobs
The Selection Criteria, Position Description and a Pre-Application Form are located on this website: https://anmm.nga.net.au/cp/index.cfm?event=jobs.listJobs
Please note that applications, CV’s and claims to the selection criteria must be lodged on line on this link: https://anmm.nga.net.au/cp/index.cfm?event=jobs.listJobs
No Applications will be accepted by mail or email.