Leading Museums, Museum Leaders

TRA’s insights for Covid-19 recovery

COVID-19 Recovery, Tourism Research Australia, August 2020

The COVID-19 pandemic is having damaging and long-lasting impacts on tourism. The following resources are provided to help Australia’s tourism businesses operate in this difficult environment and better understand the challenges ahead.


Domestic visitor profiles

With the recovery of the tourism industry expected to be led by the domestic sector, there are opportunities for operators to target their offerings to home-grown visitors, particularly as Australians continue to face overseas travel restrictions.

These profiles focus on the on the different demographics and activities of domestic overnight visitors. If you’re an operator, this information will help you better understand the needs of this diverse market.  This will then support more informed planning and marketing decisions.

These profiles are not mutually exclusive and there will be crossover of visitors who fit into multiple categories. As such visitor numbers and spend will sum well above the 2019 totals.

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Moving forward – The role of domestic travel in Australia’s tourism recovery

Use our analysis of the domestic market to understand the likely challenges for the industry on the path to recovery.

Download PDF here


Coronavirus information and support for business

Find financial assistance, eligibility and timing for the new government support for Australian businesses. We’ll be updating this page as new information is available.

Latest news

JobKeeper Payment updates 

  • On August 7, the Government announced the relevant date of employment will move from 1 March to 1 July 2020, increasing employee eligibility for the existing scheme and the extension.
  • On July 21, the Government announced the extension of the JobKeeper Payment by a further six months to 28 March 2021. The payment rate will be reduced and a lower payment rate will be introduced for those who work fewer hours.
  • From 20 July, changes to eligibility for JobKeeper payments will affect approved providers of child care services.
  • Learn more about the JobKeeper Payment for employers and employees or sole traders and other entities.

Changes to restrictions in Victoria – From 6pm on Sunday 2 August, Melbourne moved to Stage 4 restrictions and regional Victoria moved to Stage 3 restrictions. Learn more about coronavirus business restrictions in Victoria.

Victorian Government’s Business Support Package – The Victorian Government has announced a $534 million Business Support Package that includes cash grants for struggling businesses, mental health support for business owners, relief for tourism operators who can no longer welcome Melbourne-based visitors for holidays and tailored and targeted advice for businesses to adapt, stay afloat and then bounce back on the other side. Learn more about state and territory grants and assistance.

Read/view more


See also: https://www.tra.gov.au/ArticleDocuments/346/Arts%20and%20culture.pdf.aspx

Council of Australasian Museum Directors, c/o Ms Daryl Karp, Museum of Australian Democracy at Old Parliament House PO Box 3934 Manuka, Australian Capital Territory 2603 Australia, © CAMD 2020
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